Facebook will end march its transparency in the field of advertising policies within the EU, in the framework of its efforts to curb manipulation attempts before the european elections in may, confirmed on Wednesday a leader of the group.
The social network will open “in late march” the approval procedure that will have to follow the people or entities that want to distribute advertising policies in the context of the european elections, explained to journalists Katie Harbath, in charge of matters relating to elections at Facebook, on the move this week in Paris and Brussels.
“We’re going to insist that people follow this procedure for certification in each country where they want to target voters,” she explained.
This allows the network to carry out checks and to require details on the activity of the advertisers, and to prohibit, if necessary, the dissemination of advertisements financed by foreign actors.
In addition, advertising campaigns will remain publicly accessible for 7 years after their dissemination, and by clicking on a button which accompanies them, one can obtain data (including the estimate of the amount spent and the number of views generated). Weekly reports country-by-country will be released in may.
Facebook, accused of having served in 2016 to support the interference of dispensaries russians working for the election of Donald Trump, is now this kind of tools during major elections, such as in “midterms” of the united states and the presidential election in Brazil, and plans to put in place a system of global magnitude by the end of June, recalled Katie Harbath.
The group has also recently created two new “operational centers” dedicated regional elections, in Dublin and Singapore, in addition to the one installed in its HEADQUARTERS, us Menlo Park, to be able to react at any time to any attempts at interference.
The european commission had criticised the end of February to the giants of the Net, and in particular Facebook and Twitter, do not give enough information on their efforts to combat the misinformation of the approach of the elections for the european Parliament scheduled for late may.
“We’ve made great strides over the past two years but we will always have a huge amount of effort to provide,” conceded Katie Harbath, while ensuring that Facebook was now “very well prepared to manage the things we can expect, and to be able to react quickly to those that might arise”.
In addition to the advertising tools, Facebook pointed out that he muscled past two years its efforts to combat the misinformation on its platforms, including via the automated deletion of fake accounts, and its international programme of fact-checking, by which it pays media (including the AFP) to check for content that is suspected to be false.
On this occasion, Tessa Lyons, another in charge of Facebook, reiterated that this program could “reduce 80%” the views of the identified content as false.
But she confirmed that the group does not intend to proceed with the systematic elimination of false news(or “fake news”), it is removed from the network if they violate its rules of use, for example if they pose “a threat of immediate physical” on people. The group in front, justifies it, to maintain a balance “between freedom of expression and ensure they have reliable information”.