Like Disney, Warner prepares his big war against Netflix

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To counter Netflix, Warner will also launch its video-on-demand.

Do not rely upon the acquisition by Netflix of blockbuster Mowgli : The legend of the Jungle, which was originally supposed to come out on the cinema screens with Warner Bros. If the famous studio has squandered the blockbuster Andy Serkis in the selling, the clash is brewing among the two.

The rise in power of the service of SVoD, which gleaned over the past few years films rejected by studios, has changed the rules. And like Disney with Disney+, or Apple, Warner Bros. thus prepares his counter-attack with its own SVoD (still without a name).

The group Warner Bros. TV has in fact just signed a contract of more than $ 100 million, with Ava DuVernay, to launch multiple programs. The director of Selma was beautiful out on the flop A shortcut in time at Disney, it remains a heavyweight in the landscape. It is attached to the movie super-heroes , The New Gods for Warner, and currently shooting the mini-series The Central Park Five… for Netflix.

 

Ava DuVernay on the set of A shortcut in time

 

This is a big transaction for Warner Bros., that aligns with the madness of the deals present in the industry for some time. Netflix has paid out in $ 150 million to pay for the services of Shonda Rhimes, the goddess of the american series with the cartons of Grey’s Anatomy, Murder , and Scandal, for the launch of eight series.

Ryan Murphy, behind Nip/Tuck, Glee, American Horror Story, American Crime Story , or Poses, has signed a contract even more crazy, to the tune of 250-300 million dollars, according to the press.

In this frantic race, attracting talent and ensuring loyalty has become a necessity. Especially in the face of the vacuum Netflix, smoke and mirrors that ad budgets are amazing ($13 billion in 2018, it seems). To such A point that the side channels such as HBO, there is also the desire to launch more series, to stay competitive and not become less attractive to the artists.

 

Faithful right up there with FX, Ryan Murphy will continue the show on Netflix

 

With a discretion on, Apple has already begun to align the names in gold for its service of video on demand. Jennifer Aniston and Reese Witherspoon together in a series, See with Jason Momoa, projects of Ronald D. Moore (Battlestar Galactica), Damien Chazelle (the The Land, Whiplash), M. Night Shyamalan, J. J. Abrams, Steven Spielberg, or Oprah Winfrey : the cast is heavy.

Before Ava DuVernay, the group Warner had already attracted to him, Greg Berlanti, a specialist in super-hero with Arrow, Legends of Tomorrow, or even the Titans, well-known to the studio. Estimated value : $ 400 million. They have also charmed Melissa Rosenberg, showrunneuse of Jessica Jones, piqued at Netflix.

Nevertheless, the whole world is not interested in an exclusive contract with a house. For example, Chuck Lorre (The Big Bang Theory) plays on several tables, between Netflix (Disjointed) and the classic chains (Young, Sheldon, on CBS).

Disney+ will be launched in the United States beginning in 2019, including the series Star Wars The Mandalorian to attract the public. There is no doubt that the coming years will be interesting to observe side industry.

 

We are preparing for the real show, the other side of the screen

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