The most expensive Toyota, the cost of which was estimated at 29,987 billion.
The largest advertising Agency WPP has made a rating of the 100 most valuable brands in the world. Among the brands presented in the study, automotive brands were only five. The most expensive of all — Toyota, which took in the overall ranking of 36th place. Its cost is estimated at 29,987 billion. Compared with results in 2017, the value of the Japanese brand increased by 5%, reports the online edition of the Chronicle.info with reference to autonews.ru.
On the second place among the car brands — Mercedes-Benz (46-th place in overall ranking). Experts estimated the cost of the Bavarian brand in 25,684 billion. That’s 9% more than the year before. Closes the top three most expensive automotive brands BMW (25,624 billion dollars). This figure is 4 percent more than in 2017.
Fourth — Ford, valued at 12,742 billion (-2%). In the overall American brand was ranked 96-th place. The fifth among automotive companies — Honda (12,695 billion dollars).
The most expensive brand in the world analysts have described Google (302,1 billion dollars). According to the Agency, the value of the company for the year increased by 23%. In second place Apple (300,6 billion dollars). Third place went to Amazon (of 207.6 billion), which overtook Microsoft (200,987 billion dollars).
This list is not a ranking of the most expensive companies by market value. In the company explain that the study “takes into account people’s opinions about the brands they buy”.
“In order to determine how much in dollars the brand has made to the value of the Corporation itself, the rating combines the measurement of brand equity based on interviews with more than three million consumers with a thorough analysis of the financial performance of the company”, — told in the WPP.